Activision

[05.02.16] Activision reveals ‘Call of Duty: Infinite Warfare,‘ 'Modern Warfare Remasted'

Houston, we have a problem – it is still t-minus six months until the launch of the newly announced “Call of Duty” title, one that finally brings what fans have been screaming for. No, it is not the fact that it will take the franchise into space for the first time. It also isn’t that the game claims to “return to its roots” with a classic war story worthy of the original titles. What really has the fans hyped is the announcement that the “Call of Duty: Infinite Warfare Legacy Edition” will include a fully remastered version of “Call of Duty 4: Modern Warfare.”

It comes as no surprise that a new “Call of Duty” title was announced for this year, as it has long-since been established as an annual title. Considering the ups and downs the series has faced in recent years, it probably also wasn’t too shocking that the franchise is making the move to space – you know, the place where movie sequels supposedly go to die? If we are going to be completely honest with ourselves, it also seemed fairly obvious that the announcement for “Modern Warfare Remastered” was coming.

The first tip came in the rotation of studios which finds the “Call of Duty” franchise landing, one again, in the hands of Infinity Ward for this year’s title. Combine that with the onslaught of remastered titles, like the “Uncharted: The Nathan Drake Collection” or “Gears of War: Ultimate Edition,” and the outcry of fans who miss the nearly 9-year-old title. Then there is also the fact that rumors have been swirly about for weeks. Put it all together and “Call of Duty: Modern Warfare Remastered” seemed… written in the stars?

Hold your horses, though, because you are going to have to shell out $80 to get your hands on it. The Legacy Edition of “Call of Duty: Infinite Warfare” will include the full campaign and ten multiplayer maps from the original “Call of Duty 4: Modern Warfare,” re-released in brilliant high definition. Given “Call of Duty’s” track record, it also seems highly likely that this bundle will score you some additional digital goodies to go with you remastered title.

While Infinity Ward focuses on their new title, they have put the “Modern Warfare Remastered” in the hands of Raven, a studio who has shown time and time again that they know how to make a game pretty. Raven will bring the visuals up to current generation standards, with improved texture resolutions, high-dynamic range lighting effects, lit and shadowing VFX particles, overhauled animations, and remastered audio.

“The original Modern Warfare raised the bar on video games and forever will be remembered as one of the best. It is an honour to be developing the remaster and we are committed to faithfully remastering this classic for Call of Duty fans,” stated Brian Raffel, studio head of Raven Software.

As for “Infinite Warfare” itself? Eric Hirshberg, CEO of Activision Publishing, has promised to “[honor] the heritage of ‘Call of Duty’ while taking players to incredible new heights.” Infinity Ward Studio Head Dave Stohl echoed his sentiments about the new campaign:

“On one hand, this game is the kind of gritty, boots on the ground, visceral war story that ‘Call of Duty’ is known for. On the other, its future setting takes players on a journey of epic scale and proportions, providing incredible gameplay innovations and new experiences for our fans. This is a grand scale, old-school, all-out war in an epic new-school setting. And it’s going to be a hell of a lot of fun.”

“Call of Duty: Infinite Warfare” will featuring a rich, immersive narrative that will allow players to take on all kinds of roles through the course of the campaign. From boots-on-the-ground combat to piloting high-speed space-fighters, the near seamless experience will challenge and entertain even the most experienced soldiers.

The upcoming title will launch in four separate editions. First is the regular $60 copy that will just get you “Infinite Warfare.” For an extra $20, you can get the Legacy Edition (and Digital Legacy Edition) that will include “Call of Duty: Modern Warfare Remastered.” The next tier is the “Digital Deluxe Edition” which includes “Infinite Warfare,” “Modern Warfare Remastered,” and the season pass. For the most dedicated fans, and an unspecified amount will get you the “Legacy Pro Edition” which includes everything from the “Digital Deluxe Edition” as well as a collectible Steelbook, official game soundtrack, and unannounced additional digital items.

“Call of Duty: Infinite Warfare” will release for PlayStation 4, Xbox One, and PC on November 4, 2016.

[02.04.16] ‘Through the Fire and the Flames’ returns to ‘Guitar Hero’

Activision

Activision

When ‘Guitar Hero Live’ was revealed, no one looked at the redesigned controller without thinking “well, this just got harder.” Apparently, that overhaul was not hard enough for Activision and FreeStyleGames because they decided it was time for Dragon Force’s epic “Through the Fire and the Flames” to make its return to the Guitar Hero franchise – you know, because that song needed something to make it more challenging. However, if you want to play it, don’t expect your fingers to get a break. That is because it is currently debuting in a brand new GHTV event dubbed the “Shred-A-Thon,” which began yesterday, February 3.

The “Guitar Hero Live Shred-A-Thon,” which will run on a separate third GHTV channel, is a five-day special marathon event featuring only the most difficult “Guitar Hero” hits. This includes the highly anticipated return of “Through the Fire and the Flames” alongside Alter Bridge’s “Cry of Achilles,” Megadeath’s “Hangar 18,” Lamb of God’s “Ghost Walking,” and Trivium’s “Strife.” These five songs will be on repeat until the marathon ends, after which “Through the Fire and the Flames” will be added to the game’s regular catalogue.

“The Guitar Hero community is the lifeblood of the game, so we knew we had to do something huge to bring back one of the most beloved songs of all time,”

said Jamie Jackson, Creative Director and Co-Head of FreeStyleGames. “Everyone at the studio has fond memories with ‘Through the Fire and Flames,’ so we decided to take it up a notch and combine it with the toughest songs in the game hand-picked by us to create the ultimate challenge: a five-day shredder marathon. It is time to crank it up to expert difficulty and show us what you got!”

Every song in the playlist is also Rival Challenge-enabled, meaning players have the option of competing head-to-head against matchmade players during each song. Once you top those leaderboards, you can tweet a screenshot of your high scores to the @GuitarHero Twitter for a chance to win in-game prizes, including an exclusive Player Card and song play tokens, as well as some real-world prizes, such as “Guitar Hero Live” controllers, “Guitar Hero Live” t-shirts, and more.

Since the game’s launch in October 2015, the catalog has seen vast expansion with the likes of Def Leppard, Fall Out Boy, The Strokes, Weezer, The Dead Weather, and so many more. The “Shred-A-Thon” ends February 8, at 9:00 AM CST and the catalog expansion will then include the most iconic “Guitar Hero” track of all time.

[11.05.15] ‘Guitar Hero Live’ celebrates launch with free all access weekend

Activision

Activision

Since its release two weeks ago, fans of “Guitar Hero Live” have been rocking along to over 200 songs in the GHTV catalog. The first ever playable music video network features an endless playlist of songs that are available 24-7 for players to drop in and out of. Beginning today, Nov 4, 2015, Activision and FreeStyleGames are kicking off their regular updates that will be available to all players who purchased the game entirely free of charge. The already extensive library will continue to grow with plans to expand by an additional 70 songs by the end of the year.

In celebration of all of this, Activision is giving all players of “Guitar Hero Live” unlimited on-demand access to the entire GHTV catalog through the whole weekend, beginning this Friday at 4:00 AM PST.

This week, GHTV kicks off their launch with a new live show, some legendary rock songs, and a collection of classic pop songs to round out the music video selection.

Starting this Friday, three brand new songs from the Black Veil Brides will be added to the rotation of GHTV. “Heart of Fire (Live),” “Fallen Angels (Live),” and “In the End (Live)” were all recorded from performances on the Black Mass Tour in November 2014 at the legendary Wiltern Theatre in Los Angeles. These performances are a part of Black Veil Brides’ first live concert DVD “Alive and Burning” and will all be playable as a part of GHTV network.

Along with these live performances, several new music videos have found their way into the rotation. This includes some staples of both the rock and pop genres. “Monster” by Paramore, “Sugar, We’re Goin Down” by Fall Out Boy, and “First Date” by Blink-182 have already debuted on GHTV. With them comes “Chocolate” by The 1975, “Believer” by American Authors, and “Budapest” by George Ezra.

The fun does not stop there, however! In the coming weeks, fans can expect countless more songs to join the network. Both playable concert footage and music videos from a wide variety of artists will be available from the likes of Judas Priest, Iggy Pop, Bully, Leon Bridges, Biffy Clyro, Weezer, Rival Sons, St. Vincent, Alice in Chains, System of a Down, Bring Me the Horizon, and many more.

Most new music will launch as a part of premium shows before making their way into the regular rotation and on-demand catalog. During that time, players can complete in-game challenges to unlock the chance to play a premium show. After successfully performing a premium show, players have the opportunity to earn in-game prizes such as status and coin boosts, unique player cards, or note highways to show off while playing online. Once the premium show finishes, the songs will then typically be released to the GHTV channels and be available for play using on-demand tokens or passes.

To keep up to date on the latest Guitar Hero news, check out www.guitarhero.comwww.facebook.com/GuitarHerowww.youtube.com/guitarhero, or by following @guitarhero on Twitter and Instagram.

[06.09.15] ‘Guitar Hero Live’ E3 preview

It’s been almost a month since the exciting announcement of the return of “Guitar Hero.” Since then, a steady stream of songs has been released to help tease the excitement of the game. Included tracks have spanned the likes of Killswitch Engage, Ed Sheeran, Tenacious D, Anthrax, and Skrillix, to name just a few. We’ve seen some returning favorites, some highly request tracks, and some wonderful surprises as well. Any fan should be able to be able to find something they love and should, hopefully, discover something new along the way as well. If you haven’t yet, don’t fret, as there’s still plenty to come. It should be time for another #TrackListTuesday on this Tuesday, June 9; however, E3 is less than a week away, so instead of a track list, it’s time for some more exciting announcements!

During the initial reveal of “Guitar Hero Live,” the new GHTV was also unveiled. GHTV brings the popular trend of recent music streaming services, such as the newly revealed Apple Music, to the “Guitar Hero” experience. In essence, GHTV will be the very first playable music video network. It will be constantly updated with a bevy of new tracks, including old favorites and, again, hopefully plenty of new music for players to discover and love. So far, over 54 artists’ songs have already been confirmed for the game’s library. GHTV will be online 24/7/365, with a nonstop playlist, meaning players will probably be able to drop in and out freely, much like the “party mode” of previous “Guitar Hero” games. Exact details on this as well as additional information on the service will be covered during E3 next week.

Speaking of E3, Activision and FreeStyleGames also confirmed today the “Guitar Hero Live” will be available to play at E3.

“We’ve been working super hard on ‘Guitar Hero Live’ for years, so we’re so stoked to show people more of the game every chance we get and to give fans a chance to play it themselves,” said Jamie Jackson, Creative Director and Co-Head of FreeStyleGames. “Five years is a long time. Not only has technology changed, but we’ve had years to think about what makes Guitar Hero so much fun to play and also to talk to fans about what they loved most about the original game. We’ve developed an awesome new experience built from the ground up and we are integrating new technology and techniques that just weren’t possible back then. GHTV is a huge part of that and comes with a bunch of new songs, of which we’ll announce more next week. See you at E3!”

“Guitar Hero Live” launches Fall 2015 on PlayStation 4, PlayStation 3, Xbox One, Xbox 360, Wii U, and select phone and tablet devices. If you missed the initial announcement, you can see it – along with the reveal trailer – here.

In case you’ve missed any or all of the #TrackListTuesday announcements, here’s a rundown of the complete set list so far.

 

June 2, 2015

Queen – “Tie Your Mother Down”

Alice in Chains – Stone”

Bullet For My Valentine – “Temper Temper”

Deap Valley – “Lies”

Wolfmother – “Sundial”

Weezer – “Buddy Holly”

Angus & Julia Stone – “A Heartbreak”

Catfish and the Bottlemen – “Kathleen”

Neon Trees – “Everybody Talks”

New Politics – “Harlem”

 

May 26, 2015

Halestorm – “Love Bites (So Do I)”

Tenacious D – “Tribute”

Beartooth – “I Have a Problem”

Pearl Jam – “Mind Your Manners”

Rise Against – “Tragedy + Time”

Soundgarden – “Been Away Too Long”

Anthrax – “Got the Time”

Architects – “Gravedigger”

Chevelle – “The Clincher”

A Day To Remember – “Right Back At It Again”

 

May 19, 2015

Royal Blood – “Little Monster”

Marilyn Manson – “Disposable Teens”

Killswitch Engage – “In Due Time”

Marmozets – “Move Shake Hide”

Of Mice & Men – “Bones Exposed”

Deftones – “Diamond Eyes”

Vista Chino – “Sweet Remain”

Bring Me the Horizon – “Shadow Moses”

Mastodon – “High Road”

Trivium – “Strife”

 

May 12, 2015

Rage Against The Machine – “Guerrilla Radio”

The Killers – “When You Were Young”

The Lumineers – “Ho Hey”

Skrillex – “Bangarang”

Sleigh Bells – “Bitter Rivals”

Ed Sheeran – “Sing”

Blitz Kids – “Sometimes”

ALT-J – “Left Hand Free”

Broken Bells – “Leave It Alone”

The Black Keys – “Gold on the Ceiling”

The War on Drugs – “Under The Pressure”

Garry Clark Jr. – “Don’t Owe You a Thang”

My Chemical Romance – “Na Na Na”

Red Hot Chili Peppers – “Higher Ground”

Pantera – “Cowboys from Hell”

The Pretty Reckless – “Going to Hell”

System of a Down – “Chop Suey!”

Fall Out Boy – “My Songs Know What You Did in the Dark (Light Em Up)”

The Rolling Stones – “Paint It Black”

Green Day – “Nuclear Family”

Alter Bridge – “Cry of Achilles”

Black Veil Brides – “In The End”

Judas Priest – “Breaking the Law”

Pierce The Veil – “King for a Day (Feat. Kellin Quinn)”

 

[04.14.15] Activision unveils 'Guitar Hero Live'

Activision

Activision

It’s time to get real. Real different, anyway. That’s because Activision announced this morning, April 14, that the beloved blockbuster franchise “Guitar Hero” is making its return later this year with “Guitar Hero Live” and with it comes an entirely new experience. “Guitar Hero Live” will feature changes on both the physical and digital sides of the game, and it’s unlike anything that has launched before.

Everything about “Guitar Hero Live” is about creating a more real, live experience. The game puts you in the first-person perspective up on stage with real, live band mates and a real, live audience that dynamically reacts, in real time, to everything you do. The better you play, the happier everyone is. If you start to stink it up, well… be ready for their wrath. As the lead guitarist, it all falls on you, from the smallest bar venues to the largest stadium rock concert. Can you handle the pressure of a real stage environment?

If not, maybe the second offering of “Guitar Hero Live,” known as “Guitar Hero TV,” is more your style. GHTV is the first-of-its-kind playable music video network. If you’re familiar with the Xbox exclusive karaoke game “Lips,” it’s just like that, only with a guitar. The platform will be constantly evolving and will feature multiple channels and themed shows as well as the ability to play songs on-demand. Players can take on their friends in the same room or attempt to climb the online leaderboards from around the world. GHTV will elevate the unmatched party atmosphere and encourage music discovery.

A major physical change comes to “Guitar Hero Live” with a completely redesigned controller that marries the feel of the vintage axe with the new in-game experience. Much like how the live experience emulates realism, the new 3x2 layout of the controller is supposed to make playing “Guitar Hero Live” feel more like a real guitar. It provides gameplay that is easy to learn but difficult to master. On expert mode, the unique button layout will create an experience closer to playing chords and playing multiple strings than has ever been done in “Guitar Hero” before.

“Guitar Hero Live” offers you the opportunity to play your way with multiple game modes and a release that spans consoles, tablets, and mobile phones. It will release this Fall on PlayStation 4, PlayStation 3, Xbox One, Xbox 360, and the Wii U. Select mobile devices will be announced soon.

[03.03.12] Review: 'X-Men Origins: Wolverine'

Activision

Activision

X-Men Origins: Wolverine Uncaged Edition

Rating:

5 Stars

X-Men Origins: Wolverine, the movie, released to audiences in May of 2009 with much box office success; and, of course, much like all other successful box office hits, it had to have a video game counterpart. Now most of you are probably about to click that little red ‘x’ in the corner of your browser at this point, because if there is one thing that gamers know, it’s that perhaps since the Sega Genesis days, there has not been a worthwhile video game adaptation of any film.

Not to say that everything before that era was a success, because in all reality, movie-based video games are generally a rushed and unfinished piece of junk that was hurried out to meet the official release date of its movie counterpart so that tons of unsuspecting parents can waste their hard earned cash because their kid is infatuated with the film and wants anything and everything with the film’s name on it. This, of course, explains the situation that led to the production of E.T. – The Extra Terrestrial for Atari back in 1982. Hailed as not just the worst movie-based game, but often the worst video game of all time period, this frustrating little cartridge of fluff has caused gamers to resent the majority of licensed material and immediately dismiss it as trash.

But what if things could change, what if they could be different? What if, by some bizarre change of events, X-Men Origins: Wolverine, the game this time, was actually good? It’s quite obvious that would be the goal for any developer, and if there was ever a company to take movie-based video games to the next level, it would be none other than Raven Software.

Perhaps one of the most underappreciated studios of the last 20 years, Raven has had their hand in developing quite a few fantastic titles that just sadly didn’t quite make it for one reason or another. Never-the-less, they do an outstanding job of creating games that are well refined and look insanely beautiful, and X-Men Origins: Wolverine is no exception. Raven is such a perfect choice too, as they’ve already had their hand in a few popular superhero games, such as Marvel: Ultimate Alliance, and even a few X-Men specific ones too, like the X-Men Legends series. If there was a studio that already knew the ins and outs of Wolverine, it would have to be these video game veterans.

X-Men Origins: Wolverine is a fantastic story-driven, hack-and-slash, action-adventure game. The story is a loose combination of the film’s main storyline blended with an original plot created by Raven themselves. It draws heavy inspiration from the original comic series, which is excellent as it furthers the argument that this game was intended to be fan-service in its purest form, and not simply a bargain-bin, gimmicky cash grab. What’s most astounding about this game is that many people say the game is better than the movie it’s based on! But what do random people know about games and movies right?

Well, if anybody should know what it’s like to be Wolverine, it would have to be Hugh Jackman. Hold on to your seats, because he agrees that the game is better. Not necessarily in terms of straight quality, but rather he appreciates the opportunity the game has to dive further into the story because its time constraints aren’t as strict as the movie’s. He was so in love with the script Raven created, he actually managed to have some of it added to the film.

"In fact I was able to bring some of the lines of dialogue from the game script into the movie, because I liked how well it was written,” Jackman told Yahoo!. This is great, but then again it could just be an excellent marketing department at work. Does this game really live up to its hype?

The Fun Stuff:

The key to being successful on a game like this is pleasing the fans, because they’re going to make up the largest majority of those who will buy your game. After 4 successful movies, it’s hard to imagine anyone else playing Wolverine; and when you’re basing one thing off another, you really want to stick to the source material as closely as possible. That’s why it’s quite refreshing to find that Hugh Jackman reprised his role as Wolverine for the voice acting in this game, as did his counterparts will.i.am, Liev Schreiber, and a few others. That’s not where the fan service stops though.

As previously mentioned, Raven did a lot of work making sure to relate their original story line to the comics, including bringing in characters that didn’t make appearances in the movie and further developing the stories of those who did. There are also bonus costumes that can be unlocked which allow you to dress Wolverine in some of his most iconic suits, such as his classic yellow and blue, or the black and grey X-Force Wolverine outfit. There are even some references to things outside of the Marvel Universe, such as a hidden hatch that should please fans of LOST and a cake in one level which is clearly designed to look like the one in Portal.

Now of course, creating something that appeals to the fans doesn’t necessarily equate to a successful product either, as it needs to appeal to the masses so that others will purchase it. The easiest way to do this is to build a fundamentally sound game. Raven achieves this with some incredibly fluid movements and minimal bugs and glitches. The ease with which Wolverine flows around the screen really gets you into the game and makes you feel like you are Logan, skillfully taking down enemy after enemy. The controls are dead simple so that anyone can simply pick up and play. For those who appreciate a bit more than button-mashing, there are also some more complicated combinations you can learn to really tear apart your enemies; and of course there is the countering system to master as well, for those who are truly dedicated to a flawless performance. Between all this and the special attacks, you can really shred your enemies.

Speaking of which, a large portion of believability is seeing. If you really want to see with your own eyes that you’re Wolverine, this game provides that opportunity with some of the most intense violence in any modern game. This intensity lies in the accuracy with which you’re able to dismember your enemies using your claws. Swipe at their knee and you’ll chop off their leg and watch them stumble over. Cut off an arm and blood will spurt out as they scream and stare at the empty space where their arm used to be. Chop off a head and you can watch it roll away as their body lifelessly drops to the ground.

As you can tell just by what you’ve read here, this game is incredibly graphic and earns it’s ‘M’ rating with ease. If you’re worried about getting queasy though, keep in mind that you’re not right in the action. The game takes a bird’s eye point of view, so you’re witnessing most of the action from a pretty distant place. The realism is toned down significantly just because of this distance factor, and it goes from witnessing gruesome life-like dismemberments right in front of your eyes to watching your kid cut into Playdoh figures because he wants to make something new. Despite the excruciating detail in the violence, most of it is simply lost because of the viewpoint.

The biggest highlight for X-Men Origins: Wolverine is easily in the cut scenes. Developed by Blur Studio, these scenes will have you second-guessing your eyes and forgetting that you’re actually in the middle of a video game. Blur has done CGI work a long time, and although you may not realize it, you’ve probably seen a lot of their work. Once you’ve seen it, you understand why, because they create the most breathtaking visuals that often are mistaken for actual film clips rather than computer rendered graphic sequences. These beautiful cut scenes are the sole reason that everyone needs to experience X-Men Origins: Wolverine. Look up a trailer, or download the demo… the point being, you need to at least see the opening sequence for the game because the art they have crafted is some of the finest to ever grace a video game.

The Frustrating Stuff:

The only thing that X-Men Origins: Wolverine really suffers from is something derived from the nature of hack-and-slash games. Repetition hits you hard when it comes to the enemies in Origins. Despite the great surprise of appearances by villains and foes that didn’t make the film, many of them show up over and over again. Then again, the speed with which you eliminate them makes it all seem like the same faceless attacker in spite of the vast differences in enemy types. Even the mini-boss battles are so repetitive it becomes rather tiresome. Instead of coming up with more powerful and unique enemies, the solution to raise the difficulty level across the entire game is to just throw more of the same thing at you. Fortunately, though, the ability to upgrade Wolverine and unlock new attack combos is enough to make the stale and repetitive encounters feel fresh and exciting.

Bottom Line:

At first glance, X-Men Origins: Wolverine sends up flairs for bargain bin material. Despite now being located in most stores value section, that’s a reflection purely on the length of time the game has been out and in no way signals lack of quality. It’s definitely something that every X-Men or hack-and-slash fan needs to play at some point. If you’re an avid fan of either, it’s deserving of a purchase. Even after beating it, you’ll get random cravings to slice up bad guys as Wolverine; and no game has done it better. If you find yourself on the border, either try the demo first or consider it as just a rental. Regardless of your choice, it’s something every gamer needs to experience. It will definitely change your outlook on movie based video games as a whole.

X-Men Origins: Wolverine was developed by Raven Software and published by Activision. It was released in North America on 05/01/2009 with an M rating from the ESRB and an MSRP of $59.99. This review was based on a retail copy of the game purchased after the release date.

Are you a fan of movie-based video games staring Hugh Jackman? Check out RedGoateeRob's awesome review on Van Helsing for PS2!

Anthony Ortale writes news and reviews on behalf of Examiner.com. He does so much gaming in his spare time, it’s practically a full time job! If you like what you read here, please subscribe to his articles! You can also follow Tony on Twitter, or become a fan on Facebook! If you ever have any questions, comments, or concerns, feel free to email Tony any time at ortale.anthony@gmail.com, he’d love to hear from you!

 

[11.07.11] 'Modern Warfare 3' stolen in armed robbery

One of the biggest titles of the decade comes out at midnight tonight, but that hasn’t stopped people from trying to get it early. Earlier this week, K-Mart let many copies slip out their door thanks to a shipment error, and it’s likely a few other copies have been quietly sold at mom and pop stores around the country. The question is though, just how far would you go to get your hands on a copy before its release date? Did you cruise to K-Mart when the news broke? Did you think about bribing the employee of the local game store? Would you go so far as to take someone at knifepoint to get a copy? Well surprisingly enough, two men in France did this past weekend.

In something straight out of an action movie, two men rammed their car into a van carrying approximately 6,000 copies of MW3. They sprayed the drivers with tear gas and then stole the van and its contents worth an estimated $550,000. Reports also mentioned that the two men were armed with knives, however if never stated if the victims were injured. There were also reports of a similar robbery taking place later where three men used their van to block the road before commandeering a vehicle with a shipment of equal value. If armed robberies aren’t really your thing though, you could always just bid on a copy on eBay, but if you go for one of the leaked K-mart copies, it could cost you upwards of $1,700!

 

[04.22.11] 'Running out of appetite' for 'Guitar Hero'

Activision

Activision

For many gamers, February 9th, 2011 is a day that will live in infamy. That was the day on which the highly criticized Activision killed one of the most popular party games of all time, Guitar Hero. For those of you whom haven’t heard yet, on that day Activision announced that they would no longer be developing the Guitar Hero title that was set to be released this year. Activision COO Thomas Tippl wrote, “Because of significant declines in the music genre for the second year in a row, we have made the decision to close the stand-alone Guitar Hero Business Unit and discontinue development on the previously announced 2011 game.” Tippl also stated that, "Despite our very high-quality releases last year, including the 90+ [Metacritic] rated DJ Hero 2, the innovative Guitar Hero: Warriors of Rock, as well as a 90+ rated release from our competitor [Harmonix's Rock Band 3], demand for peripheral-based music games has continued to decline at a dramatic pace. Given the considerable licensing and manufacturing costs, we simply cannot continue to profitably make these games based on current consumer demand." Many people thought that the series would be going away for good; however, a press release a few days later indicated that Guitar Hero was just ‘resting’.

Today an internal memo from Activision to its employees was leaked explaining why Activision was ‘walking away from Guitar Hero’ and what their future plans were. Activision Publishing CEO Eric Hirshberg said that, "The most compelling reason for this decision is the fact that so many high-quality games have suffered the same fate in the marketplace. DJ Hero 2 received a remarkable 92 rating, Guitar Hero, Warriors of Rock was a great game with several innovations for the category. Our key competitor, Rock Band 3, also achieved a 90+ rating and yet none of these games succeeded in finding an audience. This is not a matter of lack of quality or poor execution. This is simply a matter of the market running out of appetite for this genre." Although many diehard fans of the series are upset to see it go, even they know that sales have been gradually declining. All hope is not lost though, as Hirshberg indicates that a future title is definitely possible, “Perhaps after a cooling period we will revisit the franchise with fresh innovation. But innovation will take time and a deep reconsideration.”

Most fans and critics would argue that the biggest problem was simply oversaturation of the Guitar Hero brand. Since its original release in 2005, there have been 11 new titles released for consoles. That averages out to more than two games a year! Although not having the latest songs to jam out to with your friends seems like a bummer, it actually does seem like Activision is taking the right steps here to save the brand. If you really need something else from the music genre to sink your teeth into, EA currently seems to have no plans to discontinue their support for Rock Band 3, and there are quite a few other titles out there that are worth a try. If pretend plastic instruments aren’t your thing, you could try a little karaoke with the Xbox exclusive title Lips or the Playstation exclusive SingStar; both of those are sure to get your party going, assuming your friends aren’t afraid to step up to the mic.

Original Article: Giant Bomb via Google Docs