Netflix
Back in September of last year Reed Hastings, the co-founder and CEO of Netflix, wrote a letter to all of his customers explaining the new path his business was about to take. Netflix was to be split into two separate companies, one of which would retain the name and be strictly instant streaming and the other would handle the original DVD by mail service under the new name Qwikster. Everyone was outraged at the split stating that Hastings was arrogant, rude, and cared nothing of what his customers wanted. In the mess though, there was one glimmer of hope for a fraction of the patrons of the emerging Qwikster. After years of hoping and waiting for the addition of video game rentals to Netflix’s arsenal, gamers finally had a set release date: the launch of Qwikster.
Not even a month later, the company reversed the decision announcing that the name Qwikster was no more and the company would be staying on one website. That was that, and everybody got what they wanted, however, Hastings did leave one question unanswered: What about the video game rentals? The company never affirmed or denied that they would continue on with the much-requested addition of video games to their services. Most assumed that the games died with Qwikster, still many hoped that it will still appear in a matter of days on the Netflix site. Then months passed and still nothing was said about games.
Today, things changed as the official Twitter account for Netflix Support made gamers around the US much more optimistic: “We're still looking into it.” Those four words drastically changed things. Although there was still no firm release date announced, they have at least confirmed that the project hasn’t been abandoned. Unfortunately, you can’t go to their site today and pick up the next big block buster game… but at least now you know (again) that someday, hopefully soon, you can with the Netflix subscription you already have.
