Mattel
It’s a staple of many a family gathering and party since 1999, selling over 15 million copies, which has also garnered countless imitators. While many of them are fantastic, originals always have a unique appeal to them. “Apples to Apples” has been out for 15 years, which means it’s probably due up for a serious overhaul. As it turns out, Mattel thought so too. What better way is there to bring “Apples to Apples” up to speed than with an official iPad, iPhone, and iPod Touch app? Best of all, it’s already available, after being announced on Jun 4, 2015.
“Apples to Apples has been bringing fun and laughter to friends and families for many years,” said PJ Lewis, Senior Director, Global Brand Marketing and Design of Mattel. “With more players utilizing their smartphones to play games, this is a great time to re-imagine the game.”
The mobile app still features the classic card-matching gameplay that players are already familiar with; however, it also has many new great features which cater to the modern, mobile world. The original gameplay has been optimized for a mobile device with beautiful and colorful graphics. Players can simultaneously challenge up to four other friends or family in real time. “Apples to Apples” also features Facebook integration, allowing players to send each other gifts, easily find friends to play with, or even share their favorite silly card combinations. To add to the social aspect, the community can vote on their favorite card combinations, and the top trending sets will be featured on the main menu of the game. Much like the real world game, players will have the option to customize their experience with a wide variety of card packs and categories, including geography, animals, desserts, and more.
“Apples to Apples” has already won awards and entertained millions of families in its physical form. Now that it has been brought to mobile platforms, it’s unlikely the momentum will slow down.
Download “Apples to Apples” for free from the App Store, find out more on Mattel’s website, or follow them on Facebook and Twitter.